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What is the Toughest Part of Being a Marketing Director for an Education Audio Visual Company?

As a self-confessed techno-phobe, you would be forgiven for wondering why on earth I would choose to market an education audio visual supply company.
education audio visual

Presenting our competition winner at Parkfields School with their Dell PC

Well apart from the fact that I helped my husband to start the business in 2008, I am actually very passionate about helping schools with the very best classroom AV solutions and education audio visual in general.

Over the past 8 years, I’ve seen some phenomenal changes within the sector; from the early days of interactive whiteboards and projectors to the latest LED interactive screens for schools and PA solutions.

So, in a way, the product advancements really market themselves.  That said, standing out in the crowd of companies supplying AV for schools has been the hardest thing.  I like to think that our bespoke service, looking after each and every audio visual need of our customers, no-matter how obscure, helps us to stand out above all the rest.  We understand budgets and the restrictions of working within the education sector and we are adaptable to these and do everything we can to meet requirements.

Also, our relationships with suppliers enable us not only to offer amazing pricing to schools of education AV products but it also allows me as the Marketing Director to regularly offer special discounted deals on solutions and hardware on anything from smart interactive solutions to Dell Laptops.

The other challenge in being a Marketing Director of an AV supply company is having a comprehensive understanding of the evolving technology but alas, this is something I cannot admit to having.  Luckily, marketing allows me to demonstrate my creative strengths in partnership with the ‘engineer’ director’s knowledge of audio visual solutions when putting together the marketing material.

Find out more about our classroom AV solutions here.

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